Previously, companies viewed information as a tool in transactions, not a key asset to be cultivated and guarded.
But information today is not just some necessary evil that just facilitates transactions, said expert Steve Weissman of the Holly Group. In this video, he says that companies should use enterprise content management systems and develop an ECM strategy to approach content and information governance more holistically.
"Historically, information was a necessary evil," he said. "You needed it to do your job, you needed it to run your company. … You knew you had to have it; the cost of not having it could be potentially high. But with the speed of business today, things can happen so quickly in terms of trying to capture new opportunities."
Moreover information managers can get stuck in a trap of discriminating between different kinds of content rather than looking it information as a whole. "Holism is absolutely critical," Weissman said. In order for companies to manage their content effectively, they have to think about corporate information as a broad swath, not different silos of data.
"The tools are different, but content is still content," he emphasized. "And so, by the way, is what is in your databases; and so, by the way, is whatever is in your back offices. …. All of this stuff is content. Strategically, when you think about how to manage your information and then how to treat it [as the] valuable asset it is, you have to think about it holistically. If you forget a piece, there is already a hole in your strategy."